Mockup. A sample site built as a design concept, not affiliated with any real business. The phone number, street address, counts, prices and deposits below are placeholders.

Photograph to shoot, full width The bourbon wall from the end of the aisle at eye height, shot in the evening with the shop lights on and the door open behind you so the daylight falls down the row. Bottles in focus front to back. This one image does more for a bottle shop than any amount of writing, because the only thing a customer wants to know from the road is whether the selection is worth the drive.

Richmond, Missouri · open since 1977

Same corner, same family, forty-nine years.

Cold beer through the back doors, a bourbon wall that has been built one allocation at a time since the seventies, and somebody behind the counter who will actually go and look rather than telling you to try Liberty.

If we do not have it we will usually have it Thursday. That is the whole pitch, and it has not needed changing.

Hours

Monday to Friday
7:00am to 10:00pm
Saturday
8:00am to 10:00pm
Sunday
10:00am to 10:00pm

Closed Thanksgiving and Christmas Day. Open every other day of the year, including the ones you would not expect.

The shop

Four photographs, taken on one evening, replace every word anyone could write about a liquor store.

Shot oneThe cold case, all doors, shot straight on from far enough back that the whole run is in frame. Lights on inside the case. This answers "how much cold beer do they actually have" instantly.
Shot twoThe counter, from a customer's height, with the register, the cigar case and whoever is working. A person in the frame, not an empty room.
Shot threeThe wine wall from an angle so the shelves recede. Shot at f4 or so, front labels sharp.
Shot fourThe keg cooler with the door open and two kegs pulled forward, tap gear stacked beside them. Shows the part of the business nobody knows about.
Shot five, optionalThe building from across Main Street at dusk with the sign lit. Wide, slightly low. Useful for a map card and for anyone who has driven past it for twenty years without registering the name.

What is on the shelf, counted

Every liquor store says "large selection". A number is the only version of that claim worth reading, so here are the numbers. They are placeholders on this mockup, but a real page should carry the real ones and update them once a year.

Kegs, and the part people get wrong

A keg is not a thing you buy on the way to the party. It is ordered ahead, it carries a deposit on the keg and another on the tap, and it wants to sit cold for a day before anybody touches it. Here is the whole arrangement in one table so nobody turns up on Saturday morning hopeful.

Placeholder figures shown to demonstrate the format.
SizePoursTypical priceKeg depositOrder by
Half barrel, 15.5 gal165 cups$135 to $260$50Monday for the weekend
Quarter barrel, 7.75 gal82 cups$95 to $160$50Monday for the weekend
Sixth barrel, 5.2 gal55 cups$80 to $145$50Tuesday for the weekend
Craft and seasonalVariesQuoted$50Ten days, distributor dependent

Tap and tub

Pump, hose and a tub rent for $30 with a $75 deposit. Bring the tub back with the keg and both deposits come straight off the receipt.

Ice

A half barrel wants about 60 pounds to hold overnight. Bagged ice is here, and buying it the night before is cheaper than buying it at nine on Saturday morning.

Returns

Kegs come back within seven days. Empty or not, we do not care, and there is no charge for what is left in it.

If we do not have it

Ask. Almost everything a distributor stocks in this state can be here by the next delivery, and there is no minimum, no case requirement and no deposit for a single bottle. People assume a small shop cannot do this and drive forty minutes instead.

What we cannot get is anything the distributor has already allocated, which is a short and predictable list, and anything that is genuinely out of production. You will be told which of those it is on the phone rather than after a week of waiting.

Weddings, receptions and graduation parties are worth a conversation rather than an order. Bring the headcount and a rough sense of what people drink and you will leave with a quantity that is neither three cases short nor eight cases long, plus an agreement to take back what is unopened.

How to ask for a bottle

Ring with the full name off the label if you have it, or a photograph of the bottle if you saw it somewhere. Proof and age matter, because half the labels on the shelf come in three of them.

Deliveries land Tuesday and Thursday. Ordered Monday, in your hands Tuesday afternoon.

Nothing is paid up front and nothing is held longer than two weeks.

Open today until 10:00pm. 123 Main Street, Richmond, Missouri. (816) 555-0106